Introduction to Modernist Logo Design

Overview

“Here I will speak to you about the business of selling ideas. When growing your business as a designer, you will need to consider: potential pitfalls around over-specialisation, market volatility, increased competition, and automation.”

In this video lesson Rich Baird addresses the topic: Diversification, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Diversification In this lesson, I'll talk about diversifying your practices and finding other areas to generate revenue. I'll show you some of the avenues that I've explored and we'll talk about upselling services to your clients. I'm not just a logo designer. It's very difficult to be a specialist these days. There are many new logo designers being self-taught, finding lots of classes, and learning a lot about design craft. To survive as a designer, it's a good idea to diversify your practice to look at other areas in which you can generate new streams of revenue. One of those would be t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design