Introduction to Modernist Logo Design

The Interrogation of Concepts

A course by Rich Baird , Designer

100% positive reviews (29)

1,355 students

Audio: English

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About the video: The Interrogation of Concepts

Overview

“In this lesson, you will learn to interrogate your concepts. You will relate back to the objectives: use cases, the potential for a visual language, and overall creativity. ”

In this video lesson Rich Baird addresses the topic: The Interrogation of Concepts, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ The Interrogation of Concepts In this lesson, I'll take one of those ideas and develop it a bit further forward. There are three strong ideas that will go straight into the computer, but I want to spend a bit of time looking at this one idea and see what more I can make of it. I'll look back at that elephant idea, see if there are any potential avenues, and then start a fresh page and see what else we can come up with. Looking at the ideas, this had probably the most potential in terms of bringing together a D and an M and generating that elephant form. But we haven't pushed it far enough...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

Level: Beginner
100% positive reviews (29)
1355 students
4 units
13 lessons (2h 23m)
1 download

Category
Design
Areas
Design, Graphic Design, Logo Design

Rich Baird

A course by Rich Baird

Teacher Plus

Designer

Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.