Introduction to Modernist Logo Design

Overview

“Here I will continue sharing my approach to sketching and iteration, and discuss how I prepare to move on to the computer.”

In this video lesson Rich Baird addresses the topic: Ideation 2, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Ideation Another consideration for when you're designing is this notion of a 1 x 1 space. This goes back to some of the earlier modernist logos. These were grounded in grid-based systems, so Swiss typography, Swiss International Style. By designing within a square, they would have made it very easy to use in various grid-based arrangements. I try to think of this in contemporary terms in the similar considerations that exist today but in a digital context. Many of you'll be familiar with the avatars of social media. These exist or switch between circles and squares depending on the UI des...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design