Introduction to Modernist Logo Design
Defining Use Cases and Parameters
A course by Rich Baird , Designer
About the video: Defining Use Cases and Parameters
Overview
“Starting with a blank sheet can be daunting. The client may not know what they want, or what they really need a logo for. In this lesson, I will show you how defining use cases can help you in two ways: by justifying the outcome in practical terms rather than subjective taste, and by reassuring the client that you're thinking strategically and long-term. They will see that you're considering the business, not just the logo. ”
In this video lesson Rich Baird addresses the topic: Defining Use Cases and Parameters, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..
Partial transcription of the video
“ Defining Use Cases and Parameters In this lesson, we'll use cases and legibility tests as a way to set some parameters for when you're designing logos. These can help you think about the contexts and considerations and the potential limitations of what you'll be designing for. An interesting thing I discovered while doing research for LogoArchive is what's known as legibility tests. We've got an example here. I found this in an old design magazine. What this does is stress tests the logo in different scenarios and different contexts in which the logo would be applied. It's not always the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Modernist Logo Design
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Category
Design -
Areas
Design, Graphic Design, Logo Design
Rich Baird
A course by Rich Baird
Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.
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