Introduction to Modernist Logo Design
Realisation
A course by Rich Baird , Designer
About the video: Realisation
Overview
“It's time to go one step further and move into the digital phase! In this lesson, you will transfer your sketches to the computer, export them into Adobe Illustrator, and begin to iterate and test them. You will think further about the use cases, refining these to fulfil key objectives. ”
In this video lesson Rich Baird addresses the topic: Realisation, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..
Partial transcription of the video
“ Realisation In this lesson, I'll bring the elephant idea to the computer. I'll test it and see what avenues I can come up with just on the computer and using vector forms. I'll begin this by writing a couple of the key points so that I can remain focused on what I'm trying to achieve. The first is that it was an M. We were thinking about modularity, elephants, tiling or patterning... buildings and positive and negative space. This way I can keep track of what I'm trying to achieve. Straight from the sketchbook, we'll go and draw it straight on the computer. I'll draw the one with the jigs...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Modernist Logo Design
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Category
Design -
Areas
Design, Graphic Design, Logo Design

Rich Baird
A course by Rich Baird
Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.
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