Introduction to Modernist Logo Design

Overview

“In this lesson, you'll learn how to interrogate a brief and discover creative paths for generating logo ideas. This will be defined by client insights and use cases. Here, I recommend finding a client. Real-world contexts and considerations as well as client interactions lead to practical outcomes. Design is a service, and it is collaborative. A good outcome will emerge if a client is entirely behind the design and feels confident in its use. If you can't find a client, use my project as a framework to generate alternative ideas. ”

In this video lesson Rich Baird addresses the topic: Discovery, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Discovery In this lesson, I'll look through a client text and look for creative opportunities embedded within it. What I do is print these things out. I'll take a highlighter as a way to draw out key phrases, terminology, and things that may provide me with creative routes. As soon as I look at this, I know that Dessau Modular, even the name is embedded with some visual motifs. If you're familiar with German design history, you'll know Dessau was one of the locations of the Bauhaus. That will already lead me down a series of research routes. Then, of course, Modular is already embedded wi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design