Introduction to Modernist Logo Design

Form-Making Methods: Compounding

A course by Rich Baird , Designer

100% positive reviews (29)

1,355 students

Audio: English

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About the video: Form-Making Methods: Compounding

Overview

“Let's take a closer look at one particular technique: compounding! This is a process in which two or more motifs are brought together to create a single and distinctive logo.”

In this video lesson Rich Baird addresses the topic: Form-Making Methods: Compounding, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Form-Making Methods: Compounding In this lesson, I'll have a closer look at compounding as a way to generate distinctive logos. I'll show you a few examples on the LogoArchive website and then I'll sketch a few ideas so that you can see how I do it. I'll use the LogoArchive website to show you some examples of compounding. I'll give you some examples of different ways of doing this to generate distinctive forms. What we'll do is type "compounding" in the search results and it should generate some examples for you to have a look through. The first example is a nice one. We've got two snake...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

Level: Beginner
100% positive reviews (29)
1355 students
4 units
13 lessons (2h 23m)
1 download

Category
Design
Areas
Design, Graphic Design, Logo Design

Rich Baird

A course by Rich Baird

Teacher Plus

Designer

Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.