Introduction to Modernist Logo Design
Talking about Your Idea
A course by Rich Baird , Designer
About the video: Talking about Your Idea
Overview
“In this lesson, you will learn how to present and discuss your ideas in person or in a presentation. You will be guided through the process of managing client expectations, storytelling, and practical considerations. I will teach you how to inform the client and maintain a rational rather than subjective discourse. Not only that, but you will also come to understand that design is a service and not a product. ”
In this video lesson Rich Baird addresses the topic: Talking about Your Idea, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..
Partial transcription of the video
“ Talking about Your Idea In this lesson, I'll take you through the presentation I sent to the client and then I'll show you the feedback that they provided me. Then I'll finally show you how I took that feedback and developed the concept into the final design. I'll take you through the client presentation now. Depending on the type of project or the extent of it, it will vary how I present these to the client. If it's a bit of strategy, branding, logo design, and different applications, and they're in the country, then I'll go meet them and we'll go through it together and have a presentat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Modernist Logo Design
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Category
Design -
Areas
Design, Graphic Design, Logo Design
Rich Baird
A course by Rich Baird
Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.
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- 1,355 students
- 13 lessons (2h 23m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
