Introduction to Modernist Logo Design

Overview

“Now I will talk about mon – Japanese Emblems used to decorate and identify an individual – and by doing so, show you how the modernist aesthetic is not a new one. I'll connect this to mid-century logo design using the Akogare issue of the LogoArchive zine and discuss the historical context and key considerations that shaped modernist logo design.”

In this video lesson Rich Baird addresses the topic: Influences, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Influences In this lesson, I'll talk about Japanese mon. I'll talk about how this influences my work and how the mon's aesthetic isn't a new one. I'll connect that to a more contemporary brand identity through the Mitsubishi logo. Then, we'll talk about how historical context can be used to inform your own logo design process. Let's talk about Japanese mon. Mon is a word used to describe the symbols that are used to delineate between clans and families. Originally, these would be used on patterns and textiles but then used individually on equipment and banners and tents. Japanese mon are ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design