Modernist Logo Design

Since 2005 I have been designing logos, however, since developing LogoArchive, my work has significantly shifted focus. By spending time researching modernist mid-century logos, by breaking down the techniques and coming to understand the concerns, considerations and context that gave rise to these my work has now been focuses, not just on creativity and craft, but also on purpose-driven logo design practice, with a special interest in use-cases and legibility testing. In this project, you can see some of my work, both unused concepts and finished works.