Introduction to Modernist Logo Design
A course by Rich Baird , Designer
Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance.
Logos have the power to create an immediate and meaningful connection between the brand and the customer. Designer Rich Baird says an effective logo needs to be distinctive and useful. And how that’s achieved doesn’t really matter. Rich takes inspiration from the past to create modern, memorable logos that can maintain meaning over time.
In this online course, Rich teaches you how to explore modernist approaches to designing powerful logos. Rich brings you through a number of form-making techniques to add to your skillset, derived from modernist mid-century design. He explains how use-cases can generate a practical form and creative framework to communicate with clients.
What will you learn in this online course?
13 lessons & 14 downloads
- 100% positive reviews (30)
- 1,413 students
- 13 lessons (2h 23m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a unique, purposeful, modernist logo.
Projects by course students
Who is this online course for?
For all those people willing to learn how to design logos.
Requirements and materials
Students should be familiar with sketching and Adobe Illustrator.
Reviews
Rich Baird
A course by Rich Baird
Rich Baird is a designer, writer, publisher, and collector of historical artifacts, with a special interest in mid-century modernism. One of his proudest achievements has been building his blog, LogoArchive, a catalog of modernist logos with followers all over the world. In addition to being a digital resource, it has been spun out into zines, an international research project, and an educational program. Rich was also a D&AD pencil winner.
Content
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U1
Introduction
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About Me
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Influences
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U2
Preparation
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Why Modernist Logos?
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Form-Making Techniques
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Form-Making Methods: Compounding
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Defining Use Cases and Parameters
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U3
Production
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Discovery
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Ideation 1
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Ideation 2
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The Interrogation of Concepts
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Realisation
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U4
Post-production
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Talking about Your Idea
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Diversification
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FP
Final project
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Introduction to Logo Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
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Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
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Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
This course is the perfect place for designers interested in modernist design. Richard feels very honest and sincere and is one of THE persons to talk about modernist logos. The course really shaped the way how I approach my designing process. One of the most valuable courses i had on Domestika. Highly Recommended.
I gained valuable insights from the course, particularly impressed by the process and ideation aspects.
nice course!
great information I have learned a pot
It's rare. The creative approach and ideation while designing an authentic logo are so good about this course.