Introduction to Modernist Logo Design

Overview

“In this lesson, I'll discuss what a logo should be and do. I'll cover why modernist logos sufficiently fulfil these requirements and explain why I think the Apple logo is an excellent contemporary example. ”

In this video lesson Rich Baird addresses the topic: Why Modernist Logos?, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Why Modernist Logos? In this lesson, I'll talk about what a logo should be and should do. I'll speak about how modernist logos fulfil these requirements. I'll speak specifically about the Apple logo and why it is a good contemporary example. Apple, Rob Janoff, 1999 The principle function of a logo is to identify and accumulate meaning. To accumulate meaning, it needs to exist for a long period of time. This is where the notion of timelessness comes in. Your role as a designer is to facilitate the accumulation of meaning. This is not entirely in your hands except that you can do your best ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design