Introduction to Modernist Logo Design

Overview

“Recognising different form-making techniques will help you to generate ideas. If you look closely, you will discover that mid-century designers offer a glossary of techniques. The key is registering these techniques, not using them to create derivatives. Knowing and acknowledging references is an essential part of this. Let's delve into all this now! ”

In this video lesson Rich Baird addresses the topic: Form-Making Techniques, which is part of the Domestika online course: Introduction to Modernist Logo Design. Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance..

Partial transcription of the video

“ Form-Making Techniques In this lesson, we'll take a look at some modernist logos. We'll identify some key form-making techniques and enable you to use some of these techniques to design your own logos. First up, "Trademarks & Symbols of the World." This is one of my favourite books. It's one of these original modernist logo books of the past. It's probably got the widest collection of modernist logos. This was produced in the 1970s by Yasaburo Kuwayama. It's a fantastic resource. I wouldn't recommend looking at logos during the design process. It's a good idea to look at these in between ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Modernist Logo Design

• Level: Beginner
• 100% positive reviews (29)
• 1355 students
• 4 units
• 13 lessons (2h 23m)
• 1 download

• Category

  Design

• Areas

  Design, Graphic Design, Logo Design