Promotional Scriptwriting for Audiovisual Content

Overview

“Nobody is pleased to know that the result of a work that has cost months, hours and diopters may not attract an exclamation such as: "We like everything!". Well, it is precisely in the horror vacui determined by feedback (especially if negative) and in your ability to recognize who you are, where you are and why you exist that the enlightenment you seek so much may be hiding. Let's see together how.”

In this video lesson Rocco Centrella addresses the topic: Manage the Anxiety of the Rework, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Manage the anxiety of the rework In this lesson we will see together how to manage the process following the definition of the script, or that of presentation to the client. We are doing a simulation with our final project, in which we assume that there is a client which required us to develop a project which consists of a promo to promote a documentary. Obviously the client, as we have said several times, it could be you too. In that case, the rules don't change that much. There is only to activate a sort of inner listening which could still lead us to a great satisfaction. In this process...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling