Promotional Scriptwriting for Audiovisual Content
Definition of Production Details
A course by Rocco Centrella , Creative Director
About the video: Definition of Production Details
Overview
“Once the script is in place, and with a draft storyboard, you can move on to identifying the resources that are needed for production.”
In this video lesson Rocco Centrella addresses the topic: Definition of Production Details, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.
Partial transcription of the video
“Definition of production details Once the more creative aspects related to our script have been addressed, let's try to read it together instead from a more technical perspective. In this lesson we will do a series of assessments which lead us to understand how our script is valid above all from a productive point of view. The first evaluation to be made is related to requests which are always in the brief that was given to us. One of these is duration. We need to figure out if the script we have produced lies in the duration that has been assigned to us. To do this, there are techniques th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Promotional Scriptwriting for Audiovisual Content
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Category
Photography & Video -
Areas
Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling
Rocco Centrella
A course by Rocco Centrella
Rocco Centrella is a creative manager with more than 20 years of experience in the communication and audiovisual industry. After earning his degree with a thesis on branding and sound design, he began exploring different fields to find his place, including audiovisual content promotion, music and AV production, digital campaign creation, and creative and music direction for movies and TV shows.
Since 2006, he's worked with media companies such as Fox, and currently manages the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze.
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- 913 students
- 15 lessons (2h 39m)
- 16 additional resources (4 files)
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- Audio: Italian
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- Level: Beginner
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