Promotional Scriptwriting for Audiovisual Content

Overview

“Writing is a creative act, which can lead both the writer and the reader in very different directions. In this lesson I will focus on a very particular type of writing: a writing that presupposes a subsequent phase, that is a "translation" into a visual code. How is a film, a video clip, a commercial born? Well, often they are born with an idea, an intuition, something abstract etc., but its sharing, the one that allows you to transform that idea into a product, takes place precisely in the form of written text.”

In this video lesson Rocco Centrella addresses the topic: Writing in Images, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Writing in images In this lesson I will tell you about how an idea can be translated into something shareable, a script and therefore being part of what is a creative process. Let's start immediately by defining the idea as a word. It is a word that comes from the Greek and means "I have seen" and that makes us immediately understand that the idea itself is a kind of enlightenment, something that catches us unexpectedly. A process, an activation, an anomalous element that occurs, takes place, takes place in our brain and that allows us to respond to a need. Most of the time it is thought th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling