Promotional Scriptwriting for Audiovisual Content

Overview

“There is a point of contact between apparently distant worlds: the world of those who ask us for creativity and that of those who offer creativity, where we often are. I am referring to a kind of "stargate" capable of accumulating the energy of the universe and which, upon reaching its maximum charge, is capable of transporting those who pass through it into metaphysical, revelatory dimensions. Well, I'm not really kidding. Because this is how we creatives should understand a brief, as a magical weapon that from here on I will analyze to grasp all its potential. Then you need to know the product: for this, I will show you how a vision, but also more than one, complete with a computer or pen and paper, will help you trace the first directions. ”

In this video lesson Rocco Centrella addresses the topic: Analyses, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Analyses At this point we can start our final project And, first of all, with this lesson we will deal with the analysis of a brief. Any creative, in any agency and in whatever context he is and has to work, sooner or later he will be confronted with a tool called a brief. Some hate it. For me it is the keystone of many processes, because in a brief, if done well, there are many answers that we will go to look for, otherwise, outside the context in which we work. A clear and well-made brief puts us in the condition to be able to proceed as comfortably as possible, to arrive more easily at w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 914 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling