Promotional Scriptwriting for Audiovisual Content

Overview

“The creative process is a story in itself, made up of several chapters and with an evolution that, despite the apparent stability of the format, can reveal unexpected surprises. Furthermore, we are not alone in the universe and, even if we seem to know everything about ourselves or about others, it is better to ask one more question than one less. From the sum of the answers and from the exploration of the world around us, it will be easier to understand who we are and where this road will lead us. Let's go through these stages together.”

In this video lesson Rocco Centrella addresses the topic: Communication Process and Tools, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Process and communication tools In this lesson, which is the last in which we will address the more theoretical aspects of the course, we will try to understand what communication models are And why we need them. Throughout the history of communication several models have been formulated. At this point I am interested in sharing one of the simplest with you that can help us understand later how a brief works. The model I propose to you is made up of five elements. Who communicates is important because based on the history of the person, of the speaking reality, we already know what kind of ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling