Promotional Scriptwriting for Audiovisual Content
Value Map
A course by Rocco Centrella , Creative Director
About the video: Value Map
Overview
“In this lesson, I will summarize what we have discovered so far in a diagram that will help you understand the different variables. ”
In this video lesson Rocco Centrella addresses the topic: Value Map, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.
Partial transcription of the video
“Value map In this lesson we will see together how to reach the key value for our creativity through what is the value mapping. We have already talked about how in our creative process let's mix some techniques. On the one hand there is precisely that of creative writing, not linear but organized precisely through a diamond structure and on the other we borrow tools which are typical of branding strategies and therefore of processes of construction of an identity. Precisely for this reason, we now put together some values and the key elements we have analyzed so far and then putting together...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Promotional Scriptwriting for Audiovisual Content
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Category
Photography & Video -
Areas
Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling
Rocco Centrella
A course by Rocco Centrella
Rocco Centrella is a creative manager with more than 20 years of experience in the communication and audiovisual industry. After earning his degree with a thesis on branding and sound design, he began exploring different fields to find his place, including audiovisual content promotion, music and AV production, digital campaign creation, and creative and music direction for movies and TV shows.
Since 2006, he's worked with media companies such as Fox, and currently manages the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze.
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- 15 lessons (2h 39m)
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- Audio: Italian
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- Level: Beginner
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