Promotional Scriptwriting for Audiovisual Content

Overview

“If you have found your guiding adjective, it will be easier to feed and grow your process, exploring the magical terrain of connections that can lead your idea to be original and, at the same time, coherent.”

In this video lesson Rocco Centrella addresses the topic: Creative Development, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Creative development In this lesson we will define the Creative Concept which is the basis of our promo. At this point we are close to the heart of our creative process. Having collected all the necessary information and above all having defined what the key value is, we can afford to start making connections that are also external to the scenario that we have defined so far. It's that phase we talked about a few lessons ago, the one in which we understood how our brain works under creative development. We talked about how the two sides are closely related to each other and therefore as the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling