Promotional Scriptwriting for Audiovisual Content
Influences
A course by Rocco Centrella , Creative Director
About the video: Influences
Overview
“Not all reference models have a first and last name. In my case, you will know some elements of inspiration that are extremely important to me and very different from each other.”
In this video lesson Rocco Centrella addresses the topic: Influences, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.
Partial transcription of the video
“Reference models In this lesson I want to tell you about some of the sources of inspiration that have marked my path. More than sources of inspiration, I would like to call them meetings, lucky encounters I've had with realities, with symbols, even with places that have changed my life. The first I would like to tell you about is a place, a place that has a very important historical nature to me. It is a church of medieval construction. I am a lover of medieval and Roman art history and I couldn't help but fall in love at some point of some of the representations that effectively connote th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Promotional Scriptwriting for Audiovisual Content
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Category
Photography & Video -
Areas
Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling
Rocco Centrella
A course by Rocco Centrella
Rocco Centrella is a creative manager with more than 20 years of experience in the communication and audiovisual industry. After earning his degree with a thesis on branding and sound design, he began exploring different fields to find his place, including audiovisual content promotion, music and AV production, digital campaign creation, and creative and music direction for movies and TV shows.
Since 2006, he's worked with media companies such as Fox, and currently manages the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze.
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- 914 students
- 15 lessons (2h 39m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
- Unlimited access forever
