Promotional Scriptwriting for Audiovisual Content

Overview

“Each of us, in addition to using a language or a code of signs, can use them in different ways, borrowing them according to the contexts, the recipients, but also according to the emotional state or the message to be conveyed.”

In this video lesson Rocco Centrella addresses the topic: Tone of Voice, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Tone of voice In this lesson we will focus on the tone of voice, in particular on that of our final project. Tone of voice Working on a promo and then on what is our final project it means always being in balance between form and substance. So if working on the log sheet and then viewing the content, we focus on what is the substance, at some point we will also have to deal with the form and talking about the tone of voice puts us in the condition to begin to analyze what may be the expression, the form, the promo and therefore the final project we are carrying out will have. So let us retu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 931 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling