Promotional Scriptwriting for Audiovisual Content
Audiovisual Production
A course by Rocco Centrella , Creative Director
About the video: Audiovisual Production
Overview
“What is an audiovisual product? Well, even the stories of Instagram are an audiovisual product, capable of endowing itself with meaning thanks to the union of two languages. In this lesson we will see together, in detail, what an audiovisual is made of and how it is possible to develop different techniques to obtain different results.”
In this video lesson Rocco Centrella addresses the topic: Audiovisual Production, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.
Partial transcription of the video
“Audiovisual production In this lesson we will see together what an audiovisual product is made of. At the end of this course I hope you will learn how to produce a creativity that can promote an audiovisual product. So we have to take into account that in reality we will have to do with an audiovisual. After dealing with some very theoretical issues, we come now to be able to talk about something that is tangible, hence an audiovisual product that will be both the source and therefore the resource we will exploit in order to then face our creative process. But it will also be the output tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Promotional Scriptwriting for Audiovisual Content
-
Category
Photography & Video -
Areas
Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling
Rocco Centrella
A course by Rocco Centrella
Rocco Centrella is a creative manager with more than 20 years of experience in the communication and audiovisual industry. After earning his degree with a thesis on branding and sound design, he began exploring different fields to find his place, including audiovisual content promotion, music and AV production, digital campaign creation, and creative and music direction for movies and TV shows.
Since 2006, he's worked with media companies such as Fox, and currently manages the communication and promotional content for networks like the History Channel, Crime + Investigation, and Blaze.
- 92% positive reviews (26)
- 931 students
- 15 lessons (2h 39m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
