Promotional Scriptwriting for Audiovisual Content

Overview

“What is semiotics? Have you ever heard of it? In this lesson we will take a short journey together to discover the processes that lead to the generation of meaning and signification. Colors, shapes, names, textures, architecture. But you will also know some key figures who have allowed this science to become an important element of communication.”

In this video lesson Rocco Centrella addresses the topic: Semiotics 1, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Semiotics In this lesson we will talk about semiotics. Although it has been so many years since I was studying at university, there are some subjects that I have been doing for 15 years now they continue to have a certain value and significance just in daily practice. Semiotics is one of these sciences, one of these subjects, which still manages to stimulate continuous reasoning in me. But let's see together what semiotics is and what we talk about when we involve in reasoning those that are signs, meanings, languages, codes. Semiotics is actually a science that brings all these things toge...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling