Promotional Scriptwriting for Audiovisual Content

Overview

“Now I will talk to you about the importance of rhythm to articulate a message and determine an emotional effect on the listener. Then, I will show you how semiotics has changed the concept of text, extending it to many elements. We live in a world of lyrics!”

In this video lesson Rocco Centrella addresses the topic: Semiotics 2, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Semiotics In the interpersonal relationship, we can foresee three types of communication: verbal communication, non-verbal communication and paraverbal communication. With verbal communication we refer to everything that passes through the word and the language of the word. So, even the same speech I'm giving you right now which, in fact, foresees words and sounds. The content of these same words. With non-verbal communication we refer to everything that, in some way, surrounds the words that I'm saying right now. So what's my pose, what's my look right now. So maybe even the way I gesticul...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling