Promotional Scriptwriting for Audiovisual Content

Overview

“Once the concept has been identified, it can be declined in a textual form that can allow you, or whoever will work with you, to proceed with the production of the content you want to create. In this case, I'll imagine a commercial.”

In this video lesson Rocco Centrella addresses the topic: Declination of the Concept, which is part of the Domestika online course: Promotional Scriptwriting for Audiovisual Content. Learn to write a script for a promotional video, from analyzing the initial brief to defining targets, tone of voice, sounds, images, and stakeholders.

Partial transcription of the video

“Declination of the concept In this lesson we will see how to go from concept to script. Once the concept has been defined and transferred in textual form, what we need at this point is to structure the idea through a script. What I am sharing now is a template that I have always used and that I continue to use in my work. Of course, you can find others around, you can also create an ad hoc one. My advice is to keep these voices always present. The writing template that I present to you has two reading senses: a sense of horizontal reading and a sense of vertical reading. The sense of horizo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 913 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling