Promotional Scriptwriting for Audiovisual Content

Promotional Scriptwriting for Audiovisual Content

“During the lessons I taught you all the secrets to create a perfect promo, now it's your turn! Follow these basic steps to complete your project. Don't just copy my example, but experiment and invent something new. In this way, you will learn to independently apply the techniques I have taught you and you will give more space to your creativity. Carefully analyze the brief, without neglecting any detail or keyword. Learn more about the history of who communicates, its target and the context. Analyze the audiovisual product that you will have to promote, using the logging technique and then produce a log sheet. Proceed according to the diamond system, adding and synthesizing the values and key elements that characterize your process, until you reach a key value. Foster connections of meaning, exploring between texts of different nature and creating a space of decompression that precedes the phase of intuition. Organize your idea according to the table for the script, indicating everything you think is necessary to present your idea and transfer it to those who will work on the editing, graphics and sound design. Now share your project in the forum! Show everyone both the final result and the processing steps, documenting each step with an image and describing what you did with a brief explanation. As soon as possible, I will be happy to comment on your work. Look at colleagues' projects and encourage them by commenting on what they have shared: don't miss the precious opportunity to interact with the creative community. Thanks again for making this journey with me!”

Partial transcription of the video

“Final project Here we are at the end of this Domestika course and thank you for taking my lessons. Together, we have discovered strategies that will allow you to face a creative process in the best way. We talked about video, sound, the five senses and the value of signs in our daily life. All elements that can enrich your approach to communication. But to turn that idea into a product, we need a written text. In the course I showed you how I built the script to promote the documentary "Terrorists, Zehra and the others". A very particular and complex product, which mixes many languages and ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Promotional Scriptwriting for Audiovisual Content

• Level: Beginner
• 92% positive reviews (26)
• 914 students
• 4 units
• 15 lessons (2h 39m)
• 4 downloads

• Category

  Photography & Video

• Areas

  Advertising, Communication, Creative Consulting, Digital Marketing, Film, Video & TV, Filmmaking, Marketing, Narrative, Script, Storytelling