Brand Positioning Strategy for Creatives
How to Gain Traction
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: How to Gain Traction
Overview
“Who will be the people spreading the word for you? You need your own brand advocates. To gain traction faster you need to know toward whom your content is geared. This is what I will discuss in this lesson.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: How to Gain Traction, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“How to Gain Traction In this lesson, we'll talk about how you can gain traction. You have done the hard work, here comes the hard work. Just kidding, but at least a little bit. The key to gaining traction is to understand who will be the ones spreading your word for you. You need your brand advocates. Those are the ones that are superfans of your work. Some are past clients, mentors, or co-workers. When you relaunch your site, make sure they get to know the new you. Ask for a catch-up call and tell them about your transformation and how excited you are, or email them about something differe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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