Brand Positioning Strategy for Creatives
Looking Ahead
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Looking Ahead
Overview
“Here I will guide you in defining your vision, visualizing your perfect clients, and seeing what your new competition may look like.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Looking Ahead, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Looking Ahead In this lesson, we'll define your vision. We'll go even deeper into your target audience and take a look at your new competitors. We should be in a great place at this point. I can't wait to see your new brand come to life soon. I wonder if you envisioned your creative business to change to where you're taking it right now before you started the course. Is it a drastic change, or are you simply creating more focus and clarity throughout? Remember when we defined your "why" as part of the first positioning statement? Now let's go deeper and spell it out for all to see since t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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