Brand Positioning Strategy for Creatives
What Really Needs to Be Changed?
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: What Really Needs to Be Changed?
Overview
“Ch-ch-ch-changes! Let's see here how you can implement your vision and officially re-launch!”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: What Really Needs to Be Changed?, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“What Really Needs to Be Changed? Welcome back and congratulations. This is a big step as we're starting the implementation of your new or refined brand. In this lesson, we'll make sure that everything you derived with your vision is ready for implementation and for the world to see. This goes far beyond words, and now we have to activate all the thoughts you had so far. We're getting tactical, and in the world of branding this starts with the logo. A logo or logotype is important to any brand. What will be the best direction for you? Let's analyze and see where I took Mark's branding, so he...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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