Brand Positioning Strategy for Creatives
Influences
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Influences
Overview
“All creatives have their influences. Here I share what inspired me over the years, from the Nike logo to Marty Neumeier's distinct way of shaping brands. ”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Influences, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Influences In this lesson, I will share my influences with you, the ones that got me to where I am today. I have to say, I was never big into following other professionals. The idea of the cult of personality never worked for me. I did not have big graphic design heroes, but I was always fascinated with projects and logos over the people behind them. I always loved logos from when I was very young. Even at age five, I drew Snoopy characters. That's normal for a kid, but my characters had swooshes on them. They wore Nike shoes. In the beginning, I was so young that I could not even spell, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- Level: Beginner
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