Brand Positioning Strategy for Creatives
Defining the Brand Personality
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Defining the Brand Personality
Overview
“Here I will explain how you can take your storytelling one step further by clearly defining the values which you share with your audience and creating more empathy. ”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Defining the Brand Personality, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Defining the Brand Personality In this lesson, we will define your brand personality. Now that we found a way to connect through your story, let's hang on to that storytelling magic and take it a step further. 90% of Generation Z trusts brands that share their values, and they only go back to them. They don't go back to anything else. Shared values are key to attracting like-minded clients. We will need to ensure that your values are both authentic and strategic. Here are three core values of a brand many of us cherish, Patagonia, the maker of outdoor apparel. Number one, build the best p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
- 100% positive reviews (113)
- 4,029 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
