Brand Positioning Strategy for Creatives
The Final Positioning
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: The Final Positioning
Overview
“What looks like a short lesson is a mighty important one. Here I will help you in your final take on your positioning.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: The Final Positioning, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ The Final Positioning In this lesson, we will rewrite your positioning statement. I promised you we will do this again and now the time has come. You're a pro at this sentence, so I do not need to explain it to you, but I urge you to take this moment to go back through all of your notes to see where you have taken your brand, especially with your outward-facing mission and vision statement. Then rewrite your positioning statement perhaps even without peeking, or remember your first statement. The goal is to make it even shorter, even clearer, and even more focused. Using Mark's statement,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
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- Level: Beginner
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