Brand Positioning Strategy for Creatives
About Me
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: About Me
Overview
“To start, I will tell you about my creative journey. Being able to clarify a message has always fascinated me. May that be visually, while crafting striking, award-winning logos for my clients, or running 8-hour brand strategy workshops around the world with startups and Fortune 500s alike. Creating clarity and finding a focus for companies and individuals is what excites me, and that is exactly what we will be doing together, you and me. I am thrilled to have you on board!”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: About Me, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ About Me Hi, I'm Fabian Geyrhalter. I'm a brand strategist and the founder of the brand consultancy, Finien. My accent and I are both from Austria but I have spent over half my life in Los Angeles. I grew up in a creative household, almost a bit of what one would dream of when they think of Vienna. The city of classical music, of Mozart, Haydn, and Strauss. That's literally how I grew up. My father was a violinist and a concertmaster at some of the biggest orchestras, including the Vienna Philharmonic. He practiced violin at home for what seemed to be 24/7. If he was not there, he would g...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
- 100% positive reviews (113)
- 4,029 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
