Brand Positioning Strategy for Creatives
Brand Positioning: Take One
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Brand Positioning: Take One
Overview
“To get started, I will help you write the first draft of your positioning statement. This will be the nuts and bolts of your rebranding strategy.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Brand Positioning: Take One, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Brand Positioning: Take One In this lesson, we'll define your first positioning. We'll do it again later, but this will be important because we are diving into how you can differentiate in the marketplace through a strong brand positioning. This is simply gold. When I advise any start-up on branding and if they have no money and time like start-ups do, I make them spend an hour or two, sometimes even three, deriving this one sentence. It is the nuts and bolts of rebranding. It is so important to me that we'll write it again in Unit 3 to make sure all the additional steps we are taking in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 4,029 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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