Brand Positioning Strategy for Creatives
Gaining Brand Clarity
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Gaining Brand Clarity
Overview
“The first step in this journey will be to look at your current situation and define your desired outcome. Where would you like to be in your creative career? I will guide you in deciding what should change for you to be able to reach this outcome.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Gaining Brand Clarity, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Gaining Brand Clarity Being a creative freelancer or running a small creative studio is as much of an exciting and fulfilling calling as it often means late nights. It's exhausting, you've got difficult clients, you're learning on the job, and the nerve-racking uncertainty of where the next project will come from is just killing you. In this Domestika course, I'll teach you how to position yourself as an expert in the marketplace to avoid these typical problems most creatives fall into. By the end of this course, you will have completely repositioned and rebranded yourself on the hand of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
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- Audio: English, Spanish
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- Level: Beginner
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