Brand Positioning Strategy for Creatives
The Brand DNA
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: The Brand DNA
Overview
“Next, we will be working on funneling everything we have done into one or two simple words that will define your brand DNA. Now that you have complete clarity around your re-positioned brand, do you have to go back and adjust anything you have done? ”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: The Brand DNA, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ The Brand DNA In this lesson, we will define your brand DNA. Now that you have cemented your positioning, it is time to take it further. One last but big word I'll have you write. In my book, "Bigger Than This," I call it your brand DNA. I ask, what is bigger than your service or your offering and I let the answer define your brand DNA. It is your brand in one word. You have so much clarity now around who you are, why you do what you do, how you do it, and who you do it for that you can now crystallize it down to its core. When you look at some big brands, some beloved brands, it is very ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- Level: Beginner
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