Brand Positioning Strategy for Creatives
How to Activate the New Brand
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: How to Activate the New Brand
Overview
“Are you ready to launch your new brand? Not so fast. Here I will explain how you can create some content and be ready to have some truly on-brand thoughts to share with your new audience.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: How to Activate the New Brand, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ How to Activate the New Brand In this lesson, we will talk about how you can activate your brand. Content is everything. Regardless of who your ideal client turned out to be, there is a 99% chance they are on social media, may that be LinkedIn or Instagram. We have to create a versatile arsenal of messaging and design that stands out as being uniquely you while speaking to your new audience. First, study them and see where they are most active. Are they on LinkedIn, TikTok, Twitter, Facebook, Instagram, or any other platform that has popped up since I recorded this course? Simply find you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
- 100% positive reviews (113)
- 4,029 students
- 14 lessons (1h 46m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
