Brand Positioning Strategy for Creatives
Becoming "The One"
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Becoming "The One"
Overview
“In this lesson, we are digging deeper and formulating an emotional connection with your prospective and current clients. You need not only to become the best option available to them but make sure they see you as the only one.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Becoming "The One", which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Becoming "The One" In this lesson, we will take the differentiators that you just derived and see how we can trigger emotion over the logic of your audience. This is where brand positioning collides in the most magical way with marketing and advertising. This is where we put our agency hats on and we derive the wildest and not-so-wild ideas on how we can start to showcase our differentiators as a brand. We will brainstorm ways in which you can trigger the emotions of your audience through your service. We will consider the benefits from the last exercise that might help you connect with y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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