Brand Positioning Strategy for Creatives
Supporting Your Positioning
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: Supporting Your Positioning
Overview
“Is the name of your brand the best one to attract new, niche, and completely different clients? Your name and story need to reflect your positioning. This is what we will see in this lesson.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: Supporting Your Positioning, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ Supporting Your Positioning In this lesson, we have to ask ourselves, is the name you're currently using to attract your clients still the best name to attract the newly defined? Perhaps, more niched down or a completely different audience. Is your regular name, like Mark Smith, too simple? Would a credit union trust a single freelancer with such important work? Could he ask for higher prices for the value he creates? Or would a bigger-sounding name suit him better, perhaps a name that would allow him to expand and even hire people in the future? What do you go by as a freelancer or a sma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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