Brand Positioning Strategy for Creatives
How to Stand Out
A course by Fabian Geyrhalter (FINIEN) , Brand Strategist
Joined October 2021
Joined October 2021
About the video: How to Stand Out
Overview
“Now that you took the first stab at positioning, let's determine if this differentiates you enough from other brands. To do this you must look at the benefits you provide to your potential customers. These can be functional and emotional benefits.”
In this video lesson Fabian Geyrhalter (FINIEN) addresses the topic: How to Stand Out, which is part of the Domestika online course: Brand Positioning Strategy for Creatives. Explore the fundamentals of branding and learn how to attract the right clients by positioning yourself as an expert in your field.
Partial transcription of the video
“ How to Stand Out In this lesson, we will take your initial positioning and dig deeper and question it to see where we have room to differentiate even more. Differentiation is what this lesson is all about. There are functional and emotional benefits. Functional go to what you provide to your customer. Then, there are non-tangible benefits, which are the emotional benefits. Brands usually have tons of benefits, yet there are only one, or two, or three true differentiators, but those are the ones that they can own. Those are the ones that people love. There is a large chain of fitness cente...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Positioning Strategy for Creatives
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing
Fabian Geyrhalter (FINIEN)
A course by Fabian Geyrhalter (FINIEN)
Fabian Geyrhalter is an Austrian brand strategist and the founder of FINIEN consultancy. Born and raised in an artistic Viennese household, at the age of 18 he decided to pursue studies in graphic design, and later moved to Los Angeles where he became a creative director. As soon as he became a US resident, he wrapped up all his projects to start his first business, Geyrhalter Design, which he quickly grew into an agency doing everything from small projects for startups to professional websites for the Fortune 5000s.
With his holistic and methodological approach, he has helped hundreds of creative professionals by transforming them into process-oriented brands that generate revenue more efficiently. FINIEN has been sought out by companies such as Marriott International, Warner Brothers, Match Group, Honeywell, Kaplan, and Randstad. All three of his books became international Amazon bestsellers, turning them into go-to resources for entrepreneurs and marketers alike.
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- 14 lessons (1h 46m)
- 16 additional resources (2 files)
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- Audio: English, Spanish
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- Level: Beginner
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