Brand Positioning Strategy for Creatives

Brand Positioning Strategy for Creatives

“We've reached the end of this course! I am so grateful you spent this time with me. It is now time to start working on your project if you haven't already. To help you, I will sum up here the main steps you need to follow to complete it. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way. This will help me understand your creative process and guide you better if you need advice. Create a strong and differentiating positioning in the marketplace.

Ensure you can become "the one and only" for your target audience by triggering their emotion and becoming a specialist in your area. Consider your name versus a brand name and write your compelling story, mission, and values. These should all be based on your new brand personality. Be aware of your new competitors and study your new audience. Everything accumulates in your brand DNA. Now take all of that and bundle it into your online presence with a focus on your website: your website will be your final project, a representation of your brand and the work you have done throughout this course. I can't wait to see it! Don’t forget to share your project on the forum. You can do so by clicking on "Create your project". I will respond to your posts and questions as soon as possible. In the meantime, take a look at what others have posted and give feedback. Thank you for trusting me and I hope to hear from you soon! Bye for now! ”

Partial transcription of the video

“ Final Project Here we are at the end of the course and I can only assume that you're on your way to relaunching as a brand that connects deeply with your audience. I'm so glad that you spent some time with me on this course. More importantly, you should be very proud of yourself to have taken this big step, which not many creatives do, so congratulations. Before we leave, I will give you some tips that will be helpful for your final project. First, you have to create a strong and differentiating positioning in the marketplace for yourself, ensuring you'll become the one and only for your ...”

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Course summary for: Brand Positioning Strategy for Creatives

• Level: Beginner
• 100% positive reviews (113)
• 4028 students
• 4 units
• 14 lessons (1h 46m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Business, Communication, Creative Consulting, Marketing