Introduction to PR Strategy for Personal Brands
Crafting the First Email
A course by Lucy Werner , Public Relations Expert
About the video: Crafting the First Email
Overview
“Now, I want you to take all the learning we have gone through so far and condense everything into one pitch email. Let's craft your first-ever pitch email and send it out there! ”
In this video lesson Lucy Werner addresses the topic: Crafting the First Email , which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Crafting the First Email Welcome to the last lesson of this course. In this lesson, I want you to take the learnings we've looked at so far, picking our actionable thought topics, looking at who we want to be targeting that will reach our target audience, and condensing all of that into one pitch email. Now I'll walk you through exactly what a great pitch email should have and then we'll go back to Emily from the Rebel Book Club as an example with a sample pitch for her. Kicking off, like your personal biography, we need to start with something quite attention-grabbing so the person on th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 12 lessons (1h 32m)
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- Audio: English
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- Level: Beginner
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