Introduction to PR Strategy for Personal Brands
Thought Topics
A course by Lucy Werner , Public Relations Expert
About the video: Thought Topics
Overview
“Did you know that there is no such thing as an original business idea? In this lesson, I will talk about that and we will look at the different narratives we can talk about in the name of PR. ”
In this video lesson Lucy Werner addresses the topic: Thought Topics, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Thought Topics In this lesson, we'll see the different narratives that we can use in the name of PR. I want to start by telling you that there is no such thing as original business ideas. Sorry for any of you sitting there who thinks that your business is completely unique. What is unique is you, yourself. We each have our own unique thumbprint and nobody else can copy that. One of the best things that we can be doing when it comes to raising the profile of our own business or a company that we work for is by showcasing ourselves and showing a bit of our own personality. It's what I like ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- Level: Beginner
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