Introduction to PR Strategy for Personal Brands
Media Mapping
A course by Lucy Werner , Public Relations Expert
About the video: Media Mapping
Overview
“Where is your audience playing? In this lesson, I will work through some spaces and places we can look at and drill them down to just your top five.”
In this video lesson Lucy Werner addresses the topic: Media Mapping, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Media Mapping In this lesson, we'll look at where our audience is playing. Typically, when I work with my own clients, I see two problems when it comes to this. Either the client gets completely overwhelmed by the amount of places and spaces they think they should be pitching to, or it's the other end of the spectrum and they're not sure where to even begin. In this lesson, I'll work through some places and spaces we can look at and drill down to your Top 5. The reason why I say five is because any more than that can get a bit overwhelming and this is our road map for the next three to si...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
