Introduction to PR Strategy for Personal Brands
Creating a Boilerplate
A course by Lucy Werner , Public Relations Expert
About the video: Creating a Boilerplate
Overview
“In this lesson, we are going to look at the often ignored boilerplate or the business biography. ”
In this video lesson Lucy Werner addresses the topic: Creating a Boilerplate , which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Creating a Boilerplate In this section, we'll talk about your boilerplate, which is a fancy word for essentially your business biography. When you're pitching to be on a podcast, speak to the press, or be a guest article, it's handy to have a boilerplate ready in your back pocket because more often than not, they won't know who your business is. Unless you're one of the big companies like Nike or Apple, we won't necessarily know what it is that your business does. Getting a nice succinct 150 words bio for your business is an essential part of your press toolkit. A mistake to look out for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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