Introduction to PR Strategy for Personal Brands
Business Objectives
A course by Lucy Werner , Public Relations Expert
About the video: Business Objectives
Overview
“Why are we doing PR in the first place? Let's drill down into what this process is going to help us with. I will also talk about the project for this course.”
In this video lesson Lucy Werner addresses the topic: Business Objectives, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Business Objectives In this lesson, we'll get down to business and start talking about PR. We'll talk about your business objectives first because this is the road map we need to make sure you're heading in the right direction in your PR journey. Before we go fully into what your business objectives are, let's talk a bit about the final project. Your final project will be a three-to-six-month road map. In this course, I'll be talking about Rebel Book Club as a case study. Rebel Book Club helps thousands of people accelerate their learning through non-fiction books, and it's a global enter...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
