Introduction to PR Strategy for Personal Brands
Media Imagery
A course by Lucy Werner , Public Relations Expert
About the video: Media Imagery
Overview
“In this lesson, I will share with you the dos and don'ts for media-friendly photography, which is crucial for this sector. ”
In this video lesson Lucy Werner addresses the topic: Media Imagery, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Media Imagery In this lesson, we'll talk about your headshots, which is something that most founders, entrepreneurs, or even employees ignore when it comes to promoting themselves. I'll give you a few dos and don'ts of things that you need to consider. Even if you don't have the budget to afford a professional photographer, these are rules that you can use easily and simply for yourself using the selfie mode on your camera. In the examples coming up, I'll be the model for you, showing you how to do the dos and don'ts when it comes to the framing of your headshots. The do rule number one, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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