Introduction to PR Strategy for Personal Brands

Introduction to PR Strategy for Personal Brands

“Congratulations! You have reached the end of this Domestika course. Thank you for taking part and I hope you enjoyed it. It's now time to work on your project. This could mean finishing the project you started by completing the course tasks or making a brand new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: Set Up Your Business Goals Remember to tailor the goals to your specific business or endeavour!

Work on the Audience Find the audience that could be interested in you or your product. This audience is based on your business goals. With this audience in mind, identify what media they consume, so you can target these outlets. Create a Media Toolkit Get good, professional headshots, write a succinct and informative personal biography, and create a boilerplate for your business. Use Your Thought Topics and Key Calendar Dates Elaborate a list of thought topics and choose the article or topic you want to pitch. Consider the time of year and special dates on your calendar. Write Your Pitch Email Create a succinct email pitch to include the topic you want to talk about and use the elements we created in the course.

Dear Lucy, I work for the Rebel Book Club to help 1000s of curious people & workplaces accelerate their nonfiction reading experience and connect with each other. I would love to put myself forward for a guest article on How to Grow Your Community. I thought your audience would be interested in the following topics: - How to reach a global audience - The different types of events and touch points needed - Hacks to engage your community I’ve included some further information about myself below and would love to chat further with you. Emily Goddard Rebel Book Club Phone number Email ---------------------------------------------------------------------------------------------------------------- About Emily Goddard: I am currently working in Events, Marketing + Community Management for Rebel Book Club. I am a qualified market researcher with a wealth of experience in marketing strategy and digital strategy. I specialise in creative research projects and have a portfolio of work available, completed in partnership with a team of excellent graphic designers using data visualisation and creative activation techniques. I have worked for UK government departments, major tech, social media, travel, music industry and entertainment clients. I have been a music lover and follower all my life, and I am passionate about nutrition and health promotion initiatives. I am a huge advocate of remote and flexible working, as I believe it has incredibly important benefits for the accessibility of work, improved health and work/life balance.

And that's all! I can't wait to see the project you come up with, so don't forget to share it in the forum. You can do so by clicking on 'Create your project'. I'll be more than happy to answer any of the questions you might have along the way! I'll try getting back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community! See you there. ”

Partial transcription of the video

“ Final Project Thank you so much for taking part in my Domestika course. I hope through following all the previous lessons, you now have a clear and robust plan moving forwards to do the strategy for your personal brand. We'll recap what we've learned so far. We started with our business objectives and looking at our business goals. If you're struggling to set a goal for yourself, you can always have a little Google of what business goals are out there and take inspiration for yourself. Then, we looked at your audience mapping. If you have more than one type of audience for your product or...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to PR Strategy for Personal Brands

• Level: Beginner
• 85% positive reviews (27)
• 1447 students
• 4 units
• 12 lessons (1h 32m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  3D Animation, Digital Marketing, Marketing, Social Media