Introduction to PR Strategy for Personal Brands
Writing a Personal Biography
A course by Lucy Werner , Public Relations Expert
About the video: Writing a Personal Biography
Overview
“Now, I will talk about your personal biography and cover some basic rules to have a powerful one. ”
In this video lesson Lucy Werner addresses the topic: Writing a Personal Biography, which is part of the Domestika online course: Introduction to PR Strategy for Personal Brands. Discover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales.
Partial transcription of the video
“ Writing a Personal Biography In this lesson, we'll talk about your personal biography. For the British amongst us, we can feel a bit super awkward about doing this, but it's a quintessential part of your PR toolkit. The first thing that anybody will ask for if you're booked to speak on a podcast, speak at an event, or teach a Domestika course, for example, is you'll be asked for your biography. The last thing you want to be doing is running around trying to find one or cobble it together when you're in a rush. Make sure you take the time to do this step as it's something that will be usef...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to PR Strategy for Personal Brands
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Category
Marketing & Business -
Areas
3D Animation, Digital Marketing, Marketing, Social Media
Lucy Werner
A course by Lucy Werner
Lucy Werner is a PR expert and author. As a child, she was interested in journalism but, after a work placement introduced her to the world of PR agencies as a teenager, she never looked back. Lucy went on to study media and cultural studies at university, and later established her own consultancy, specializing in helping entrepreneurs boost their brand, build awareness, and drive sales.
Lucy has worked with brands including Jimmy’s Iced Coffee, Vinyl Me, Please, and The Marshmallowist. She has also hosted guest lectures at top universities in London, and has written an award-winning book, Hype Yourself, in which she shares her expertise.
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- 1,447 students
- 12 lessons (1h 32m)
- 14 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
